CONTEMPORARY MAINSTREAM LATINIDAD:
DISNEY TALES AND SPITFIRE ENDURANCE
Keywords:
Disney, spitfire, mixed race, neoliberalism, post racism, post feminism, ethnicity, hybridity, Latinidad, LatinasAbstract
This essay explores contemporary presence of Latinidad in mainstream US popular culture. Set within the contemporary situation of post-racial, post-feminist, neoliberal, and mixed race discourses, this essay uses theories of media studies, hybridity and eth- nicity to investigate contemporary Latinas as produced by industry, especially Disney, and through their own efforts to stay in the mainstream beyond a stereotyped spitfire typecasting.
References
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Lacroix, C. (2004). Images of Animated Others: The Orientalization of Disney's Cartoon Heroines from the Little Mermaid to the Hunchback of Notre Dame. Popular Communication, 2(4), 213-29.
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Molina-Guzman, I. (2006). Mediating Frida: Negotiating Discourses of Latina/o Authenticity in Global Media Representations of Ethnic Identity. Critical Studies in Media Communication, 23(3), 232-251.
Molina-Guzmán, I. (2007). Salma Hayek’s Frida: Transnational Latina bodies in Popular Culture. In M. Mendible (Ed.), From Bananas to Buttocks: The Latina Body in Popular Film and Culture (pp. 117-128). Austin, TX: The University of Texas Press.
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Mukherjee, R. (2014). Rhyme and reason: ‘post-race’ and the politics of colorblind racism. In S.E. Turner & S. Nilsen (Eds.), The Colorblind Screen: Race and Television in Contemporary America (pp. 39-56). New York, NYU Press.
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Squires, C. R. (2014). The Post-Racial Mystique: Media and Race in the Twenty-First Century. New York: NYU Press.
Tasker, Y. & Negra, D. (2007). Feminist Politics and Postfeminist Culture. In Y. Tasker, & D. Negra (Eds.), Interrogating PostFeminism: Gender and the Politics of Popular Culture (pp.1-26). Durham, NC: Duke University Press.
Valdivia, A. N. (1998). Stereotype or Transgression? Rosie Perez in Hollywood Film. The Sociological Quarterly, 39(3), 393-408.
Valdivia, A.N. (2000). A Latina in the Land of Hollywood and other essays in media culture. Tucson: University of Arizona Press.
Valdivia, A. N. (2009). Mixed race on Disney Channel: From Johnnie Tsunami to the Cheetah Girls. In M. Beltrán & C. Fojas (Eds.), Mixed Race Hollywood: Multiraciality in Film and Media Culture (pp. 269-289). New York: NYU Press.
Valdivia, A.N. (2010). Latina/os and the media. Cambridge and Malden: Polity Press.
Valdivia, A. N. (2011). Transnationalism, hybridity, and Latinidad: Gendered Discourses of Ethnicity. In R. Hegde (Ed.), Circuits of Visibility: Gender and Transnational Media Cultures (pp. 53-67). New York: NYU Press.
Williams, A. (July 20, 2016). 10 things you should know about Disney’s newest princess, “Elena of Avalor”. ABC News. Retrieved from http://abcnews.go.com/Entertainment/10-things-disneys-newest-princess-elea-avalor/story?id=40716449
Beltran, M. C. (2009). Latina/o Stars in US Eyes: The Making and Meaning of Film and TV Stardom. Urbana, IL.: University of Illinois Press.
Bulut, E., Mejia, R., & McCarthy, C. (2014). Governance through Philitainment: Playing the Benevolent Subject. Communication and Critical-Cultural Studies, 11(4), 342-361. doi: http://dx.doi.org/10.1080/14791420.2014.951948
Echegaray, L.M. (18 September, 2016). When it comes to the Emmys, where are the Latino nominees? The Guardian. Retrieved from http://www.theguardian.com/tv-and-radio/2016/sep/18/when-it-come-to-the-emmys-few-latino-nominees.
Enloe, C. (2014). Bananas, Beaches and Bases: Making Feminist Sense of International Politics, Completely Revised and Updated. Berkeley: University of California Press.
International Central Institute for Youth and Educational Television (IZI). (2008). Girls and Boys and Television: The Role of Gender. Televizion (Special issue), 21. Retrieved from http://www.br-online.de/jugend/izi/english/publication/televizion/21_2008_E/21_2008_E.htm
Lacroix, C. (2004). Images of Animated Others: The Orientalization of Disney's Cartoon Heroines from the Little Mermaid to the Hunchback of Notre Dame. Popular Communication, 2(4), 213-29.
Mendible, M. (2007). From Bananas to Buttocks: The Latina Body in Popular Film and Culture. Austin, TX.: The University of Texas Press.
Molina-Guzman, I. (2006). Mediating Frida: Negotiating Discourses of Latina/o Authenticity in Global Media Representations of Ethnic Identity. Critical Studies in Media Communication, 23(3), 232-251.
Molina-Guzmán, I. (2007). Salma Hayek’s Frida: Transnational Latina bodies in Popular Culture. In M. Mendible (Ed.), From Bananas to Buttocks: The Latina Body in Popular Film and Culture (pp. 117-128). Austin, TX: The University of Texas Press.
Molina-Guzmán, I. (2010). Dangerous Curves: Latina Bodies and the Media. New York: NYU Press.
Molina-Guzman, I. (2012). Modern Family’s Latina spitfire in the era of white resentment. Flow. Retrieved from http://www.flowjournal.org/2012/11/modern-family%E2%80%99s-latina-spitfire/
Molina-Guzman, I. & Valdivia, A. N. (2004). Brain, Brow or Bootie: Iconic Latinas in Contemporary Popular Culture. Communication Review, 7(2), 205-221.
Mukherjee, R. (2014). Rhyme and reason: ‘post-race’ and the politics of colorblind racism. In S.E. Turner & S. Nilsen (Eds.), The Colorblind Screen: Race and Television in Contemporary America (pp. 39-56). New York, NYU Press.
Negrón-Muntaner, F., Abbas, C., Figueroa, L., & Robson, S. (2014). The Latino media gap: A report on the state of Latinos in U.S. media. New York, NY: Center for the Study of Ethnicity and Race. Retrieved from http://www.media-alliance.org/downloads/Latino_Media_Gap_Report.pdf
Nakamura, L. & Chow-White, P. (2012). Race after the internet. New York: Routledge.
Nishime, L. (2014). Undercover Asian: Multiracial Asian Americans in Visual Culture. Urbana, IL.: University of Illinois Press.
Parédez, D. (2009). Selenidad: Selena, Latinos, and the Performance of Memory. Durham: Duke University Press.
Rome, E. (October 16, 2012). “Sofia the First”: Disney’s First Hispanic Princess? Entertainment Weekly. Retrieved from http://www.ew.com/article/2012/10/16/disney-princess-sofia-the-first-latina
Saylor, E. (2012). Latinos drive video game sales. Blog.Viacom. Retrieved from http://blog.viacom.com/2012/11/latinos-drive-video-game-sales/
Stelter, B. (2013, February, 21). Soledad O’Brien to Take on New Role at CNN. Retrieved September 19, 2016 from http://mediadecoder.blogs.nytimes.com/2013/02/21/soledad-obrien-to-take-on-new-role-at-cnn/?_r=0
Stoler, A. L. (1995). Race and the Education of Desire: Foucault's History of Sexuality and the Colonial Order of Things. Durham: Duke University Press.
Squires, C. R. (2014). The Post-Racial Mystique: Media and Race in the Twenty-First Century. New York: NYU Press.
Tasker, Y. & Negra, D. (2007). Feminist Politics and Postfeminist Culture. In Y. Tasker, & D. Negra (Eds.), Interrogating PostFeminism: Gender and the Politics of Popular Culture (pp.1-26). Durham, NC: Duke University Press.
Valdivia, A. N. (1998). Stereotype or Transgression? Rosie Perez in Hollywood Film. The Sociological Quarterly, 39(3), 393-408.
Valdivia, A.N. (2000). A Latina in the Land of Hollywood and other essays in media culture. Tucson: University of Arizona Press.
Valdivia, A. N. (2009). Mixed race on Disney Channel: From Johnnie Tsunami to the Cheetah Girls. In M. Beltrán & C. Fojas (Eds.), Mixed Race Hollywood: Multiraciality in Film and Media Culture (pp. 269-289). New York: NYU Press.
Valdivia, A.N. (2010). Latina/os and the media. Cambridge and Malden: Polity Press.
Valdivia, A. N. (2011). Transnationalism, hybridity, and Latinidad: Gendered Discourses of Ethnicity. In R. Hegde (Ed.), Circuits of Visibility: Gender and Transnational Media Cultures (pp. 53-67). New York: NYU Press.
Williams, A. (July 20, 2016). 10 things you should know about Disney’s newest princess, “Elena of Avalor”. ABC News. Retrieved from http://abcnews.go.com/Entertainment/10-things-disneys-newest-princess-elea-avalor/story?id=40716449
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Published
2016-03-21
How to Cite
N. Valdivia, A. (2016). CONTEMPORARY MAINSTREAM LATINIDAD:: DISNEY TALES AND SPITFIRE ENDURANCE. LÍMITE Interdisciplinary Journal of Philosophy & Psychology, 11(37). Retrieved from https://revistalimite.uta.cl/index.php/limite/article/view/67
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